Dogpatch Press

Fluff Pieces Every Week

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How Yamer won a contest, a job, and the love of fandom by smuggling furry into the mainstream.

by Patch O'Furr

A Mazda dealership in Fort Wayne, IN, set a trap. Their mascot is a cute sheep-thing… but he isn’t just an ordinary mascot like the Carfax Car Fox. This one has the secret power to set off your Fur-dar. Look at those cute eyes… how can you resist them?

Those susceptible to his gaze can tell he was crafted by furry paws, even if he was smuggled out of fandom under cover of an ordinary ad campaign.  I’d say the difference from other mascots is he isn’t just a general character… he’s a fursona!  Leinado is his name, and he was chosen by an art contest in 2013. He’s been spreading the magic to the public ever since.

In January 2019, the trap sprung on a furry who was just there for ordinary car repair. Sharing the discovery “in the wild” won thousands of likes for Leinado on Twitter. With fur-dar tingling, furries began sniffing around the company website to trace his origin. They found the designer, and then she was revealed as a wielder of furry art magic under the name Yamer.

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What will the National Mascot Hall of Fame mean for furries? – Part 3 of mascot series.

by Patch O'Furr

A three part series:

1) The beginning of mascots and fursuiting.
2) Fursuiting crossover with pro sports.
3) The National Mascot Hall of Fame.

mascot-hall-of-fameMascot art, business, culture, and a Hall of Fame to celebrate it all.

Let’s peer into the strange, distant futureworld of 2017.

How much respect do mascots get?  It’s kind of a stereotype that they deserve mocking and noogies from jocks.  Some would say that enjoying mascots too much is like loving the sauce while ignoring the main course.  They might consider it ridiculous to give sole focus for celebration of mascots.

Now there’s a whole institution for that.  The Mascot Hall of Fame was founded by David Raymond, the original Phillie Phanatic from 1978-1993. It’s been around since 2005 in online-only form.  Now it’s getting a 25,000 square-foot building in Whiting, Indiana. (With the crowd capacity of this place, imagine a jock giving noogies to so many thousands of mascot lovers- his arms would fall off.) Read the rest of this entry »

When fursuits cross with sports, ‘Stupid Costume Enthusiasts’ go big – Part 2 of mascot series.

by Patch O'Furr

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Edmonton Oil Kings hockey halftime show, January 2015.

A three part series:

1) The beginning of mascots and fursuiting.
2) Fursuiting crossover with pro sports.
3) The National Mascot Hall of Fame.

Good examples of fursuiting crossover with pro sports.

I have to admit not knowing a lot about commercial mascotting.  But here’s some quick comparison with the amateur hobby kind.  At Amazing-Mascots.com, you can get a feel for how major teams and companies commission the pro makers.

Amazing Mascots is a company with a 15,000 foot warehouse, and a team of seasoned professionals boasting decades of mascotting and designing experience. They quote multiplied prices ($4000-12,000) compared to costume makers inside fandom.

Our own fursuit makers charge as little as $2000 and typically do it from a craft room at home.  But their craft often beats the pros, doesn’t it?  They do it for love as much as money.  So value their skills and personal relationships with them, and give them love back.

On to the examples of how hobbyists are reaching the level of pros…

Wolf mascot for Moscow’s Dynamo hockey team – made in 2013 by Mixedcandy.

Even if the Dynamo NHL team was in the USA – I wouldn’t know anything about them. But I would know the work of Mixedcandy. There must be an interesting story about how they commissioned this and why.  I wouldn’t expect a pro team to approach a hobby community just to save a couple grand!  (Pic: LatinVixen on FurAffinity.  More at the Dynamo Instagram page.) 

Screen Shot 2015-11-25 at 3.37.46 PMwolf

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Exciting times are coming for fursuiting, pro sports, and The National Mascot Hall Of Fame.

by Patch O'Furr

The National Mascot Hall of Fame is coming in 2017.  This mainstream event might deserve attention from furries. Will hobby costumers indirectly benefit from the millions of investment and hype?

Sci-fi costuming and mascots probably developed separately. But some fursuiting is showing up in pro sports. Anthrocon had the San Diego Chicken as Guest Of Honor.  A mascot was a viral sensation of the 2015 Super Bowl.  Can we look forward to more crossover?  Is this part of mainstreaming furries, with stuff like Disney’s Zootopia?

A three part series:

1) The beginning of mascots and fursuiting.
2) Fursuiting crossover with pro sports.
3) The National Mascot Hall of Fame.

I have to admit that sports isn’t my thing.  Ritualistically chasing a stuffed spheroid doesn’t set my curiosity on fire. Whenever I see a sportsball game, it seems quite possible, even unavoidable that one of the teams or the other is going to win.  What’s the big deal?

However, even if the physical spectacle isn’t my thing, I can at least admire the ideals of positive team competition, and strength and bravery.

In ancient times, feats of strength were amazing.  Muscle helped you to build shelter to protect you from hungry lions or the angry gods.  Bravery in the hunt was amazing too.  It was better to feed the tribe with antelope steaks than with bugs and berries.

But in modern times, you don’t need strength for that stuff.  Use a forklift or order a pizza.  Physical feats don’t impress me as much as they should.

Calvinball

Of course, I’ll take an invite to hang out with sports-loving friends if there’s beers and chatting.  I have nothing against a good spectacle or playing outside.  I just have different priorities.

I like creative and intellectual pursuits that help us evolve beyond the stone age, or even the silicon age – towards whatever comes next.  (Like maybe a Mad Max future, where the most popular sport is watching cyborgs with chainsaw arms do gladiator battle.)

Mascots are fun and creative. I like their designs and how they act.  Let’s talk about what they mean and where they came from.  Plug your brain into the matrix, and let me take you back to the Pre-Furry Past… and beyond the horizon of time, to the incomprehensibly distant futureworld of 2017.

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