A Tale of Two Kickstarter Campaigns, and the Selling of Identity by Artworktee
by Patch O'Furr
Is your identity a stretch goal?
On Flayrah, Sonious wrote two articles about Artworktee, a popular furry t-shirt company with many happy customers. In May 2019, he wrote a positive story about their charity benefit campaign. Now in November 2019, a shirt selling campaign is not so positively covered. The difference — no charity this time.
After being asked to write, Sonious felt conflicted about giving them “blatant advertisement” as news. It could have been turned down, but wait; there’s more. He found reasons to criticize their campaign launched on October 22: “Furry and Proud Shirts! Show your furry pride with ArtworkTee’s new line of LGBT+ shirts!” On Kickstarter as I write, it has 396 backers pledging $24,758 — likely in the top few percent of furry crowdfunding.