Dogpatch Press

Fluff Pieces Every Week

Tag: pop culture

Q&A with Sherilyn Connelly, author of Ponyville Confidential: the History and Culture of My Little Pony, 1981-2016.

by Patch O'Furr

ponyvilleRecently, I posted “The history of My Little Pony and thoughts about growing up with cartoons” to prepare for chat with Sherilyn Connelly.  Sherilyn is a journalist local to the San Francisco Bay Area Furries. (She has given them notice in publications like SF Weekly.) Her first book is out this April: Ponyville Confidential, a pop culture history of the My Little Pony media empire. (Please like the book’s Facebook page!)

Hi Sherilyn, thanks for talking about Ponyville Confidential!  Let me start by asking – who needs to read it? Will it be manely for fans?  Will there be parts to tempt furry readers?

“Manely!” I see what you did there. Obviously everypony needs to read it, and it’s by no means intended just for My Little Pony fans; I hope that people who are interested in pop-culture history in general will give it a look as well. And there are many references to the Furry fandom, including shout-outs to Frolic, Further Confusion, and Anthrocon.

I know you as a committed, active fan who comes to Furry events and writes journalism about them (and movies, and more.) Can you give a brief intro about your background and writing?

I’ve wanted to be a writer ever since I was old enough to want to be anything at all. I started writing professionally for SF Weekly in 2011 — within a few months when I started grad school and began watching My Little Pony: Friendship Is Magic, so it was a momentous year in retrospect — and wrote quite a lot about the the local Furry scene at the time. I began contributing film reviews to the Village Voice in 2012, and became the Weekly‘s permanent film critic in January 2013.

I hear this is your first book, congrats – how excited are you? Would anything surprise you about how it might be received?

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Funny-animal comics retrospective: The History of Hi-Jinx and the Hepcats – by Fred Patten.

by Patch O'Furr

Submitted by Fred Patten, Furry’s favorite historian and reviewer.

6a00d83451c29169e20192ac126c01970d-450wiI would like to thank Perri Rhoades for giving me the inspiration for this article and for making most of it easy. I used to have a complete set of Hi-Jinx, but when I had a paralyzing stroke in 2005 and was permanently hospitalized, some friends boxed up all my books, magazines and comic books and donated them to the Eaton Collection of Science Fiction and Fantasy at the UCRiverside Library. I have not seen them since. Fortunately, Rhoades has called my attention to the fact that much about Hi-Jinx and the Hepcats has been posted online since 2005. She has scanned all but one of the seven issues of Hi-Jinx for her LiveJournal, and she gave me her URL so that I could reread them at leisure for this retrospective. Even more, her scans have included the different covers of the Australian edition of Hi-Jinx, which I never knew about. Thanks, Perri!

Much of the remaining information is from The Comic Art of Jack Bradbury, a website created by his son, Joel (http://jbrad.org/index.html); and from Dave Bennett, a Hollywood animator and funny-animal fan for decades who knew Hi-Jinx’s artist Jack Bradbury personally. Bennett says, “Jack told me himself that all the Hepcats stories he drew were written by Cal Howard — he raved about how good he thought they were!  Other than those stories and the Disney work he did, Jack wrote all of his ACG/Nedor/Pines/Standard stories himself.  They were lettered by Tubby Millar.” And after I had thought that this retrospective was completed, Alter-Ego #112, August 2012 came along with “‘Something … ?’; A Study of Comics Pioneer Richard E. Hughes” by Michael Vance, containing never-before-published information about Hi-Jinx’s obscure publisher.

The American Comics Group’s Hi-Jinx, “Teen-Age Animal Funnies”, only lasted for seven bi-monthly issues in 1947/48. But it was – different. It was the only comic book to mix funny animals with teenage humor.

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Pet food graphics – furry ads to feed your friends

by Patch O'Furr

cat-and-dog-covers

The Furry Meter is easy to activate with cereal commercial mascots, or saturday morning cartoons. This may be a little more subliminal, but add pet food advertising. Read about it in Cartoon Kittens and Big-Eyed Puppies: How We Bought Into Processed Pet Food.

When they first started canning the stuff, it was enough to just put a big DOG or CAT on the label. (I guess people just got FOOD. These days, the FDA has slightly more complicated guidelines.) Marketing matured, and turned anthropomorphic –

In the 1950s and beginning of the ’60s, the designers working in the lithography shops that produced can labels continued the visual traditions established on fruit- and vegetable-crate labels, often depicting realistic-looking cats and dogs. Artists at ad agencies developed the campaigns for pet food packaged in boxes and bags. Eventually, both began to be influenced by the culture of the mid-20th century, from comic books, to Walt Disney, to television, especially Saturday-morning cartoons, which were sponsored, in no small part, by breakfast-cereal brands.

For psychology, they say shapes of pet food (bones, fish, etc.) appeal to pet owners because cats and dogs don’t usually do their own shopping. (Mine just barks out a list of what to get. I’m obedient like that.) It inspires how to market anything “when the users of a product aren’t the decision makers.” As an $11 billion a year industry, you know they invest a lot of thought into how this works.

That’s just a nibble of the stuff you can find in the just-published “Cat Food for Thought: Pet Food Label Art, Wit & Wisdom.”