Dogpatch Press

Fluff Pieces Every Week

Tag: sale

March 31, 2015

Community > Commodity, and the value of WTF. Part 3 about the FurAffinity sale to IMVU.

by Patch O'Furr

A series of three articles:

 

  1. About the FurAffinity sale, and the issue of trade-offs.
  2. IMVU does a Q&A with me.
  3. Community > Commodity, and the Value of WTF.  Long live furries.

The conclusion brings it all back to commercialization.  I’ve reported this for a while:  Measuring the Furry Economy. – Mainstream advertising: “More and more, Furries are being hinted at in marketing media!” – And the recent $11,575 record fursuit sale and $17,500 top price. Also try: Furry, not an obscure little fandom any more.  I often say that the thriving growth of this subculture is built on WTF weirdness that can’t be digested by the mainstream.  Will that stay true?

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3) Community > Commodity, and the value of WTF.

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You could write a whole book about a subculture’s place in the larger culture.  (There’s a “Furry coffee table book” waiting to be written.) Here’s a very loose topic about it, with a point:

Commercialization makes some furries fear losing what they love.  But the normals-scaring, freedom-raising, limit-pushing, WTF part of it may save the rest.  The more fringe it is – the more it holds Furry back from acceptance, but keeps it strongly independent. More notice could be a win-win.

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March 30, 2015

IMVU does a Q&A with me. Part 2 about the sale of FurAffinity.

by Patch O'Furr

A series of three articles:

 

  1. About the FurAffinity sale, and the issue of trade-offs.
  2. IMVU does a Q&A with me.
  3. Community > Commodity, and the Value of WTF.  Long live furries.

The conclusion brings it all back to commercialization.  I’ve reported this for a while:  Measuring the Furry Economy. – Mainstream advertising: “More and more, Furries are being hinted at in marketing media!” – And the recent $11,575 record fursuit sale and $17,500 top price. Also try: Furry, not an obscure little fandom any more.  I often say that the thriving growth of this subculture is built on WTF weirdness that can’t be digested by the mainstream.  Will that stay true?

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2) Speaking with IMVU.

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FurAffinity just posted a Q&A with IMVU’s CEO Brett Durrett.  A furry responded: Ashamed for the fandom; an apology to CEO Brett Durrett. 

While seeking graphics, I just noticed they tweeted me from Fur Con in January!  (Not endorsement, just spreading furriness.) Yay! Can you spot me among the eye-blasting pink, sparkles and rainbows? I was in camo.

My Q&A started:

This is for both IMVU and Dragoneer (Mr. Piche). I assume that some details may be kept private. I’ll build a news article from the answers, aiming for positive information not gossip. I’m curious to know:  1) The story of how IMVU and FurAffinity came together.  2) Terms of ownership now.  3) The future and your roles in leading users.

They responded to my long list:

Attached is the interview completed by Sean Piche, Fur Affinity Community Leader, IMVU; Kevin Henshaw, SVP Business Development, IMVU; and Varsha Pande, Director, Community Experience and User Safety.  You’ll note a few of your questions were left unanswered as a matter of company disclosure policy.  Thanks for the opportunity to talk about the Fur Affinity acquisition.

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March 27, 2015

FurAffinity’s new ownership makes a turning point. Should fans fear commercialization?

by Patch O'Furr

(Via Greenreaper):

Screen Shot 2015-03-20 at 6.46.18 PM

From 2008.  Anthrocon has grown to generate $7 million in 2014.

From 2008.  Anthrocon has grown to generate $7 million in 2014.

A comment from 8Chan:

The furry community is loaded with cash compared to other niche internet communities and it’s been exploding in popularity over the last decade. Nowadays it’s becoming more apparent with kickstarter and patreon making the figures public and internet companies are starting to move in on their turf to get a cut before it really goes mainstream.

And for those doubting that it’s about to enter the mainstream just wait until “Zootopia” from Disney comes out in 2016. Even Marvel giving prominent roles to a furry character in their recent major Hollywood movie would have been unthinkable 10 years ago, people who study the furry phenomenon are expecting it to explode soon. Universities and marketing groups are preforming surveys and studies on the fandom, this is considered a legitimate field of study.

A series of three articles:

 

  1. About the FurAffinity sale, and the issue of trade-offs.
  2. IMVU does a Q&A with me.
  3. Community > Commodity, and the Value of WTF.  Long live furries.

Read the rest of this entry »

2 comments