After #tonytigergate, companies go Pro Furry and the Daily Show gets involved.
by Patch O'Furr
The Year of Furry keeps bringing unexpected surprises. Shortly before 2016’s furry fever explodes with Zootopia, here’s the satirical scandal of #tonytigergate.
Get ready to hack up a hairball about this, if you want furry fandom to get taken seriously without a speck of sexy humor about make-believe mascots. (Or if you’re prudish and think cartoon kink is worse than ISIS.) Stuff like this must have Disney’s defensive shields on maximum.
It started with furry flirting at Tony the Tiger’s Twitter account. In November 2015, news media noticed that he was a long time Furry crush. The buff, yiffable mascot for Frosted Flakes couldn’t tweet without pleas for his sweet tigermanmilk. I shared all the news stories I could find about it:
- Tony the Tiger is being harassed by horny furries on Twitter
- Furries Take Cat-Calling To The Next Level On Tony The Tiger’s Twitter
- Tony The Tiger’s Twitter Account Keeps Getting Mentioned By Furries Looking For Sex
- Tony the Tiger gets harassed by furries all the time on Twitter
- Tony the Tiger Can’t Tweet Without Furries Begging Him for Sex
Kelloggs Answers Requests For Tony Tiger Dick Pics With 'Adult Edition' Cereal Kept Behind Counter @Gawker @realtonytiger @ashleyfeinberg
— Dogpatch Press (@DogpatchPress) November 9, 2015
If y'all weren't aware, John Harvey Kellogg invented corn flakes to stop children from masturbating. Apparently it didn't work.
— Mouse of Habsburg (@favoritemouse) January 28, 2016
Tony’s sex appeal is a little ironic, when Kellogg’s is a company with the most over-the-top, puritanical sex-negative history you can imagine.
On the flip side, be amused or confused about a really dirty meaning for Tony’s bandana in gay hanky code. This is hilarious to strange, dark corners of the internet. Here’s a reference about it for those into Serious Cinema as much as Cereal Sin. In 1980’s Cruising, Al Pacino learns things as an undercover cop:
Tony the Tiger turns tail.
Behind the scenes with Tony’s social media team, all of this heat was too much to handle. Maybe they felt like it was Brand Vandalism… and this wasn’t even the first time this fall that Tony was target for a well organized prank. The first had nothing to do with furries- that PR crisis was fake, satirical ads.
Things came to a head in January 2016. They started blocking all furries en masse, whether they deserved it or not.
- Gawker: Tony the Tiger Turns His Back on Twitter’s Horny Furries
- Huffington Post: Tony The Tiger Is Really Not Into All These Furries Asking For Sex
- NY Daily News: Tony the Tiger is getting harassed on Twitter by sexually aroused furries
- Metro UK: Tony the Tiger has started blocking furries due to their sexual fascination with him
- MTV News: Thirsty Furries Are Sexually Harrassing Tony The Tiger And He Doesn’t Think It’s Grrreat
Furry Twitter today pic.twitter.com/UbGFiVw8Ul
— WCKD DRGNS (@VeryDragons) January 27, 2016
Tony is testy, but Chester Cheetah wants to chill.
Across the internet, furries on the sidelines grabbed popcorn, or wagged their paws in shame. Others cried about rejection by Tony and got the #tonytigergate hashtag trending. This led another corporate spokeskitty to notice the poor, lonely furries.
A TALE OF TWO MASCOTS: HOW FURRIES SPURNED BY TONY THE TIGER ARE BEING EMBRACED BY CHESTER CHEETAH.
In short order, more corporate PR accounts jumped in to show tolerance against Furryphobia. Their free hype was quite a spectacle of capitalist opportunity, with a cheesy coating of fun for those who staffed the boring social media jobs.
@WitchyCats @CasualFennec I welcome all fans to my twitter feed. Scales, feathers, or fur, if you enjoy my tweets then welcome!
— Chester Cheetah (@ChesterCheetah) January 26, 2016
i can't fucking handle this, tony the tiger blocked all the furries but chester cheetah is loving it pic.twitter.com/Sf0llpO0kb
— taizou 🏳️🌈🦁 (@taizou_hori) January 26, 2016
@Aldohusky @CasualFennec We're having an amazing time because we've got you amazing furries to talk to. ~ARA
— Applebee's (@Applebees) January 27, 2016
What about this guy? He probably doesn’t want to come out of the kennel, because all of this publicity is too hot to handle. But check out his Chester fursuit.
Found a furry positive cereal. @RealCapnCrunch and @RealSeaDog are mates for life, says it right on his account. #furries #tonytigergate
— Dogpatch Press (@DogpatchPress) January 28, 2016
@RealCapnCrunch is such a furry lover! https://t.co/bT32A14QK0
— Dogpatch Press (@DogpatchPress) January 28, 2016
I don’t normally go as a land animal for Halloween, but @ChesterCheetah has the second best facial hair in the biz. pic.twitter.com/EfdP4nVfnX
— Cap'n Crunch (@RealCapnCrunch) October 31, 2015
Tony gets back to selling wholesome diabeetus – and the Daily Show calls.
It must have hurt Tony’s pride to see Chester being the bigger cat. Alpha jocks can be like that. But in the end, he’s got cereal to sell and customers to please. He put out a message to make nice. Too bad he doesn’t realize what ‘cub’ means to a certain crowd…
I’m all for showing your stripes, feathers, etc. But let’s keep things gr-r-reat – & family-friendly if you could. Cubs could be watching 🙂
— Tony the Tiger (@realtonytiger) January 28, 2016
Now they’re coming down our rabbit hole for another story about the story. Of course they are; it’s pure clickbait. Let’s see where this leads, and be ready for another spoonful of deliciously tasteless comedy.
It's happening. pic.twitter.com/sNAvOlbUIN
— Frosted Fleas (@Flea) January 28, 2016
For the record, I love anarchic satire. I understand complaints about immaturity and harassment, but I won’t judge. Overall, companies benefit from exposure, and the fictitious mascot’s managers get paid to do more than a “drill” (like handling truly crazy angry customers – which furries aren’t). If you shouldn’t tweak a brand this way, then there might be no value in the world for bawdiness and satire. The courts of the land disagree.
The dirty tweeters are definitely motivated by parody/satire. See the “RPing with restaurants” bit. It’s in-jokes and meta-jokes about the machinery of PR. They’re having a go at the idea of a corporation having a personality (and sex life!?) Of course it’s also lowbrow internet trolling without much higher meaning. But if you can’t have a laugh at the expense of corporations who are responsible for much more sinister manipulation, well keep eating that Monsanto corn. PR needs satire like cereal needs milk.
John Harvey Kellogg founded a giant of the industrial food complex. As part of it’s wholesome values, he spread racist eugenics and preached that sex was an evil, dirty thing. It’s kinda funny to see his pussycat get rubbed wrong with off-color jokes that delight in defying taboo. It might have a little to do with “culture jamming.” Tony’s a big, tough cat anyhow – he can take care of himself.
Thanks for your observations, Patch! A few things have occurred to me:
First, I think people should remember that these social media accounts are usually managed by some poor person (often an intern) who has to stoically sift through all the complaints, hate, trolling, dumb questions, and the like.
Some of the tweets I’ve seen have been amusing, wink-wink, and funny, but a few have really been gross and creepy.
Personally, I think it’s often worth asking oneself if what you’re planning to tweet is something you’d be willing to say if you could see the face of the person behind the screenname.
Second, I think furries need to acknowledge that you can’t insist that people see your hobby as innocent and non-sexual one minute, and then make sexualized tweets to a corporate social media account the next. People who are upset about the fandom’s reputation need to think about how their own actions help to shape that reputation.
Third, I think furries as a community could stand to think more like the media sometimes, in order to take more control over how we’re portrayed.
Meaning, in this case, people need to realize that Gawker Media will be entirely too happy to “innocently” pretend not to understand irony, sarcasm, or satire if a “this group of people is ACTUALLY insane and weird” headline will generate more clicks and shares.
So–back to point two again–if you as an individual don’t want to be seen as somebody who actually wants to bang a cartoon mascot, you have to be more mindful of the ironic or satirical statements you make to that effect on social media.
Sadly, it’s very easy for statements and even jokes to be snipped, clipped, edited, or otherwise taken out of context, and you can’t always flawlessly anticipate or guard against this.
I wondered if furries could potentially take their power back by making fun of Gawker et al for not getting the joke/not understanding lulz. In some corners of the Internet, not understanding trolling/lulz is considered a capital offense. I wonder if we could play that card to our PR advantage, of if I’m just overthinking things again?
Anyway, I’m trying not to be a wet blanket, a prude, or a kink-shamer here. I’m just noticing that the fandom tends to care about its reputation, so that’s where I’m coming from here.
Yea, this whole Tonygate thing is hilarious! Some furries that complain need a sense of humor! 🙂
Hi troj, great comment. As to the first point, I definitely get it. Internet manners are shit. Be nice and try not to harm people in the way of a joke.
About art-prank statements I enjoyed thinking about the “Tony Is Back” website linked here. That one definitely had a purpose to make you think about the goodness of brands portraying truth and confidence. “Tony has lost his way, what should tony do” is poking you to self examine as a consumer and about what you’re sold. I think some of that was lost behind the shock value put up front by the news articles about it, and even the impressive production value of the parody. They did that with sex satire.
The front line person is always used to defuse criticism. For example if you criticize police brutality, are you anti-cop? I dont think its not part of the job of social media handlers to deal with off color behavior. I wouldn’t condescend to tell them to earn the pay but I would mention that budgeting for PR is useless if it isn’t noticed. As a job, at least they arent getting screamed at with customer service. I think that makes some grossness tame in perspective.
You’re 100% right you can’t simultaneously have this and claim innocence. My preference is to say, it’s not the same individuals saying it. Don’t make slippery slopes. And yes there are romantic themes, off color jokes etc but so what. Rather than hold up pretensions about it, better to shrug and focus on the intentions of people pointing it out. If its a documentary piece that seeks to understand, no problem. If its a clickbaity exploiter, point out how they are dishonest for money. Have outsiders prove themselves to get inside. And overall, chill out because it’s just another social group.
I think DIYness is underrated here. I dont often hear that term. In that respect, let corporations have reputations and let an alternative fan group have creative expression, sometimes even explicitly to make fun of conventional limits.
The sad part is, when trolls pretend to be furries like this, powerful idiots (see: news media) will ruin everything.
Because why do furries need positive reputation anyway?!?
I can assure you that tons of real furries ™ enjoyed this (however, very few have any libidinous interest in a corporate PR account.)