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Tag: DIY ethics

How furries resist a commercialized fandom (Part 3)

by Patch O'Furr

Furry fandom often has DIY ethics (intentional or not). That can mean nonprofit volunteer-led events, and directly supporting each other’s art instead of just consuming corporate products. A Daily Beast reporter asked about it and I shared lots of info that didn’t all make the news — so here’s a followup in 3 parts.

Part 1 looked at the roots of fandom, with fans being “fans of each other”. Stigma and undermining showed how the fandom didn’t just follow the path of least resistance, it broke out under pressure. A sense of outsiderness and self determination has stayed ever since.

Part 2 looked at conventions making a platform for industry and expression that keeps the group untamed. Relations with the media got better while making a certain fandom identity (instead of letting others make it). It can even connect to deeper identity of members, because it lets them be who they want to be.

Furries care about fandom identity with a kind of tribalism. When members say they’re prone to “furry drama,” it can come from conflict about who defines it or benefits from it. That’s how The Daily Beast noticed conflict about a luxury “designer fursuit” brand, which usually wouldn’t matter to anyone except furries.

I told the reporter: “I think it really struck a nerve. It really got to the root of this possessiveness that the subculture has about itself and what it built for itself.”

It’s a case for looking at resistance to commercialism. Backlash at the brand was provoked by tone-deaf marketing, where bringing a mainstream approach wasn’t workable with art based on unique personal identity. Also, luxury brands don’t get made from scratch when others go back 100 years. (Fans in-the-know could compare this with furry brand Hyena Agenda, whose stuff speaks for itself without rubbing the wrong way against a certain fandom identity.)

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How furries resist a commercialized fandom (Part 2)

by Patch O'Furr

Furry fandom often has DIY ethics (intentional or not). That can mean nonprofit volunteer-led events, and directly supporting each other’s art instead of just consuming corporate products. A Daily Beast reporter asked about it and I shared lots of info that didn’t all make the news — so here’s a followup in 3 parts.

Fandom is big business in the mainstream – but furries have their own place apart. Why does this fandom grow independently? Let’s look at unique expression at the heart of it. Of course furries do a lot more things than this story can look at, but one aspect brings insight about decentralized structure.

Some subcultures rise and fall with media they consume. But the influences seen in Part 1 didn’t make one property in common for every furry. They didn’t rise with a movie like Zootopia. Instead, this fandom is fans of each other.

Part 1 looked at the roots and growth of their conventions. Furry cons make a platform for the specialized craft of fursuiting, with bespoke, full-body mascot costumes that cost thousands. They’re uniquely original expressions of identity. They’re tangible, huggable products of imagination. They put the fur in furry.

A lot of the fandom’s rock stars are fursuiters, who give it a photogenic face. Unlike stars of other fandoms, their original characters usually aren’t promoting something else — and fursuits can’t be downloaded or easily pirated — they’re for live experiences. It matters because online community can be temporary, but live events glue it together. They can show why this fandom is independent, here to stay, and not tied to certain media.

Rather than naming great works tied to their activity, you could say that the group is its own greatest creation. And if writing, art, or other creativity in the fandom didn’t rise out of a certain type of event, fursuiting did.

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How furries resist a commercialized fandom (Part 1)

by Patch O'Furr

Furry fandom often has DIY ethics (intentional or not). That can mean nonprofit volunteer-led events, and directly supporting each other’s art instead of just consuming corporate products. A Daily Beast reporter asked about it and I shared lots of info that didn’t all make the news — so here’s a followup in 3 parts.

Why is commercialism a topic for an often disparaged subculture? Compare furry fandom today to its roots. Times change, and hindsight can help to see why. Let’s look at how industry and media influenced the American roots in the 1970’s, how it grew, and changes that come with bigger scale than ever.

The 1970’s could be a hungry time for fans with a taste for comics and animation of the 1940’s-50’s Golden Age. As it faded, funny-animal comics died off while the business suffered under the Comics Code. In movies, the fall of the studio system contributed to a dark age of animation. Hanna-Barbera reigned on TV with cheap formulaic product. Disney’s feature studio almost went bankrupt with barely any new artists hired for a generation. Robin Hood (1973) spread the furry virus before it had a name, but the movie wasn’t well loved by the studio. Then a new wave of artists (such as Tim Burton and Don Bluth) came out of Disney while it had a rebirth, peaking with The Lion King (1994), which launched a thousand furry projects. But by the early 90’s the furry fandom was already fully fledged to take off on its own. It happened under the influence of the ups and downs of industry, but also in spite of it.

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