Dogpatch Press

Fluff Pieces Every Week Day

Tag: Marketing

Marta the River Otter – the adorable fursuit mascot of King County, Washington.

by Patch O'Furr

water-safety

This otter does public service in a proper fursuit, commissioned by local government. (Tip: Zeigler Jaguar.)

kingKing County has two million people in the region around Seattle.  Their Department of Natural Resources and Parks has a new mascot who’s a uniquely Furry example of public funding for art and education.

On Twitter, Chrissy B asked who built the suit.  They answered: “Beetlecat Originals helped create Marta for river safety public outreach.”

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“Species Identity Disorder” is absurd, and Boomer The Dog is awesome.

by Patch O'Furr

Joke news is fun.

The Hard Times is a punk rock version of The Onion. They put out some of the funniest fake news anywhere.

“No One of Any Gender Wants To Use Venue Bathroom”

Did you hear news controversy about sharing bathrooms with trans people?  Personally I pee on hydrants, so I don’t give a shit about where other dogs pee.

On a Furry topic, here’s a news story that reminds me of Poe’s Law (the internet rule that says that parodies of extreme views will be taken as sincere, unless you tell people it’s a parody.)

Willamatte Week: Getting a Grip on Furry Fandom and Species Dysphoria Blues.

“It’s 2016. Time to check your Cishuman privilege.”  Cishuman… ha ha it’s fake, right?

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2016 is exploding with ‘furry’ movies like Zootopia – what will come with all the hype?

by Patch O'Furr

“Mature” stuff isn’t built in to a fandom for talking animal art, but it sure makes everyone hot under the collar – whether they love it, or just giggle about how weird it is. Keep that in mind for the below topics: The Latest Hype – The Weird Factor – Why Marketers Care – “Furry Chic” – and Making Buzz With PR Control.

THE LATEST HYPE – AND FOUR REASONS WHY FURRIES CAN’T WAIT FOR ZOOTOPIA.  

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Patreon hack blamed on furries, news from Culturally F’ed – NEWSDUMP (10/8/15)

by Patch O'Furr

Headlines, links and little stories to make your tail wag.  Guest posts welcome. Tips: patch.ofurr@gmail.com

Patreon Hacked, Furries blamed, journalist downloads porn for “work”.

Patreon user info was compromised by a security breach.  A Twitter user claiming responsibility offered an online-politics grudge motive, and shared claims that Patreon account data was being misused by the “Yiff.party” website.  The prankish claim seems really far fetched to me up front, and the site itself denies any responsibility.  But the prank was successful enough to convince the journalist (for a big digital media brand) to download from the site, and seriously report finding nothing but sexy animals.  

UT club encourages students to find ‘fursonas’

Whines, from FurAffinity.

Whines, from FA.

A standard introduction article from the University of Texas at Austin student newspaper. It adds nothing unexpected, but reads nicely.  Congrats to the Longhorn Furs social club.

They have involvement with Whines.  It led me to learn the info below, and request a submission for The Furclub Survey of Furry dance parties. Expect more about it soon.

Starting in 2013 and inspired by descriptions of the Frolic in California, Whines started organizing small furry dance events and has held them once every 2-3 months since them. They tend to have an attendance in the 20-40 range with a handful of fursuiters. Most recently the dance was held on UT campus in partership with the University of Texas ‘Longhorn Furs‘ group.

New from Culturally F’ed

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Fursuiters on Food Network, and Cosplay celebrity wants a suit – NEWSDUMP (9/30/15)

by Patch O'Furr

Headlines, links and little stories to make your tail wag.  Guest posts welcome. Tips: patch.ofurr@gmail.com

Food Network’s The Great Food Truck Race features Fursuiters.

I’m told that a minute of air time was recorded during a “furry scurry” in Chicago.  (I’m pretty sure I have heard of such an event, but can’t find it at Lake Area Furry Friends.) I hope one day that term replaces “furmeet” for meets that get you out of the house, and maybe involve Street Fursuiting (my favorite thing.)

Cosplay celebrity Jessica Nigri wants to join the Furry side.

Nigri is known as a model/promoter for video games, and interviewer/correspondent at cons.  It’s amazing when a subculture grows large enough to have it’s own hired sub-services… when is it no longer “sub” culture?  (Imagine if “popufur” actually meant anything to anyone besides furries?)  Popularity-wise, I suspect she’s famous-for-being-famous, but I don’t know enough to judge. I just hope this involves interest in what furries actually do.  It’s a new item for the next “Celebrifurry” list:

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Pet food graphics – furry ads to feed your friends

by Patch O'Furr

cat-and-dog-covers

The Furry Meter is easy to activate with cereal commercial mascots, or saturday morning cartoons. This may be a little more subliminal, but add pet food advertising. Read about it in Cartoon Kittens and Big-Eyed Puppies: How We Bought Into Processed Pet Food.

When they first started canning the stuff, it was enough to just put a big DOG or CAT on the label. (I guess people just got FOOD. These days, the FDA has slightly more complicated guidelines.) Marketing matured, and turned anthropomorphic –

In the 1950s and beginning of the ’60s, the designers working in the lithography shops that produced can labels continued the visual traditions established on fruit- and vegetable-crate labels, often depicting realistic-looking cats and dogs. Artists at ad agencies developed the campaigns for pet food packaged in boxes and bags. Eventually, both began to be influenced by the culture of the mid-20th century, from comic books, to Walt Disney, to television, especially Saturday-morning cartoons, which were sponsored, in no small part, by breakfast-cereal brands.

For psychology, they say shapes of pet food (bones, fish, etc.) appeal to pet owners because cats and dogs don’t usually do their own shopping. (Mine just barks out a list of what to get. I’m obedient like that.) It inspires how to market anything “when the users of a product aren’t the decision makers.” As an $11 billion a year industry, you know they invest a lot of thought into how this works.

That’s just a nibble of the stuff you can find in the just-published “Cat Food for Thought: Pet Food Label Art, Wit & Wisdom.”