Dogpatch Press

Fluff Pieces Every Week

Tag: artworktee

A Tale of Two Kickstarter Campaigns, and the Selling of Identity by Artworktee

by Patch O'Furr

Is your identity a stretch goal?

On Flayrah, Sonious wrote two articles about Artworktee, a popular furry t-shirt company with many happy customers. In May 2019, he wrote a positive story about their charity benefit campaign. Now in November 2019, a shirt selling campaign is not so positively covered. The difference — no charity this time.

After being asked to write, Sonious felt conflicted about giving them “blatant advertisement” as news. It could have been turned down, but wait; there’s more. He found reasons to criticize their campaign launched on October 22: “Furry and Proud Shirts! Show your furry pride with ArtworkTee’s new line of LGBT+ shirts!” On Kickstarter as I write, it has 396 backers pledging $24,758 — likely in the top few percent of furry crowdfunding.

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ArtworkTee issues and the heart of the furry economy

by Patch O'Furr

There was a lot of recent drama about Artworktee, an indie operation catering to furries. This video covers how it started, but there’s a lot more to say.

I had mixed feelings on watching it unfold on social media. “But Patch, isn’t reporting not supposed to have feelings?” I’m a fan like any other, and “objective fan” is an oxymoron.  I couldn’t pretend not to be one, or miss the point of having an independent subculture by fans, for fans that’s best written about from inside. For this story, I dug deeper into some of the issues involved:

  • Complaints about underpaid artists.
  • Questionable practices for the business of art.
  • The mission and allegiance involved in profiting from fandom.
  • The stakes of overlooking problems and calling it “just business”, vs. how formal business can solve problems too.

Let me try to bring understanding from several perspectives, including the travails of small-business, and the devotion of grassroots fans. This is a great case for that stuff, because it’s not every day that a business comes from this niche fandom that kind of resembles mainstream startup companies. Until now, the most successful commercial enterprise like that is probably Bad Dragon.

Pro-fans and profiteering

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