How furries resist a commercialized fandom (Part 3)
by Patch O'Furr
Furry fandom often has DIY ethics (intentional or not). That can mean nonprofit volunteer-led events, and directly supporting each other’s art instead of just consuming corporate products. A Daily Beast reporter asked about it and I shared lots of info that didn’t all make the news — so here’s a followup in 3 parts.
Part 1 looked at the roots of fandom, with fans being “fans of each other”. Stigma and undermining showed how the fandom didn’t just follow the path of least resistance, it broke out under pressure. A sense of outsiderness and self determination has stayed ever since.
Part 2 looked at conventions making a platform for industry and expression that keeps the group untamed. Relations with the media got better while making a certain fandom identity (instead of letting others make it). It can even connect to deeper identity of members, because it lets them be who they want to be.
Furries care about fandom identity with a kind of tribalism. When members say they’re prone to “furry drama,” it can come from conflict about who defines it or benefits from it. That’s how The Daily Beast noticed conflict about a luxury “designer fursuit” brand, which usually wouldn’t matter to anyone except furries.
I told the reporter: “I think it really struck a nerve. It really got to the root of this possessiveness that the subculture has about itself and what it built for itself.”
It’s a case for looking at resistance to commercialism. Backlash at the brand was provoked by tone-deaf marketing, where bringing a mainstream approach wasn’t workable with art based on unique personal identity. Also, luxury brands don’t get made from scratch when others go back 100 years. (Fans in-the-know could compare this with furry brand Hyena Agenda, whose stuff speaks for itself without rubbing the wrong way against a certain fandom identity.)
