by Patch O'Furr
“Dogs go wacko for Schmackos!” If you grew up in Australia, you might have this TV ad series stuck in your brain. A big reason is the hand-made, stop-motion animation (think Wallace and Gromit, from before everything went CG). These ads have quirky, nostalgic appeal for a long-standing branding win.
North Americans might have no idea this exists. That’s why I’m happy to share it as Furry News, with a bit of animation-nerd interest. Yes, the fandom has become part of pop culture down under. The official mascot for Schmackos pet treats is now crafted by Furry paws.
Schmackos has been made since 1989 by Mars Petcare. That’s the Australian subsidiary of Mars Inc. (a global brand worth over $30 billion and famous for Snickers and M&M’s). In late 2017, they approached Lucky Dog Fursuits to commission a suit for their mascot.